Linea Stride is a semi-automatic espresso machine where café tradition meets sneaker performance, blending La Marzocco’s heritage with Onitsuka Tiger’s bold design for a spacious, intuitive, and precision-driven experience crafted for both first-time brewers and seasoned baristas.
Linea Stride is a semi-automatic espresso machine where café tradition meets sneaker performance, blending La Marzocco’s heritage with Onitsuka Tiger’s bold design for a spacious, intuitive, and precision-driven experience crafted for both first-time brewers and seasoned baristas.
Linea Stride is a semi-automatic espresso machine where café tradition meets sneaker performance, blending La Marzocco’s heritage with Onitsuka Tiger’s bold design for a spacious, intuitive, and precision-driven experience crafted for both first-time brewers and seasoned baristas.
What would a contemporary dorm lamp look like?
Moving to a new environment can be challenging for a student, so prioritizing lighting, character, and comfort is key.
What would a contemporary dorm lamp look like?
Moving to a new environment can be challenging for a student, so prioritizing lighting, character, and comfort is key.
14 Weeks | Fall 2024 | Brand Analysis | Storytelling | Form Development | Individual Project
Refining the Brewing Experience
Refining the Brewing Experience
Refining the Brewing Experience
The design prioritizes accessibility and sophistication, enhancing each step of the espresso journey with clarity, tradition, and modern style for both enthusiasts and professionals.
La Marzocco is an Italian brand celebrated for its tradition, craftsmanship, and innovation, dedicated to crafting high-quality espresso machines that seamlessly blend heritage and modern design.
Brand Ethos
Brand Ethos
Brand Ethos
Rooted in authenticity, human connection, and responsible innovation, La Marzocco builds machines that last, enrich everyday rituals, and carry forward a culture of coffee with timeless style.
The Rise of Home Brewing
The Rise of Home Brewing
The Rise of Home Brewing
During the pandemic, cafés became less accessible, and people began recreating the café ritual at home. Espresso gear quickly transitioned from niche tools to everyday essentials as home brewing evolved from a hobby to a lifestyle.
The Gap
High-end espresso equipment often feels intimidating to beginners, while pros demand precision and control, creating a gap in the luxury market.
To close this gap, I looked beyond coffee, seeking a brand that embodies the same balance of performance, accessibility, heritage, and style.
To close this gap, I looked beyond coffee, seeking a brand that embodies the same balance of performance, accessibility, heritage, and style.
To close this gap, I looked beyond coffee, seeking a brand that embodies the same balance of performance, accessibility, heritage, and style.
Founded in 1949, Onitsuka Tiger began with basketball shoes that symbolized speed, agility, and resilience. Today, it’s known worldwide for blending Japanese heritage with bold, stylish design, empowering both athletes and everyday wearers.
The Unexpected Partner
The Unexpected Partner
The Unexpected Partner
Onitsuka Tiger brings energy, cultural crossover, and bold design to La Marzocco’s tradition and precision. Together, they transform espresso from utility into a statement piece, uniting ritual with performance in a surprising yet fitting way.
The Bridge, Shared DNA
La Marzocco and Onitsuka Tiger may come from different worlds, but they share the same values: heritage and innovation, performance and style, pros and newcomers. Both stand at the intersection of tradition and modern lifestyle, making performance personal, whether on the court or at the counter.
How can we make home espresso as dynamic and intuitive as lacing up sneakers, simple and comfortable for beginners, yet performance-driven for pros?
How can we make home espresso as dynamic and intuitive as lacing up sneakers, simple and comfortable for beginners, yet performance-driven for pros?
How can we make home espresso as dynamic and intuitive as lacing up sneakers, simple and comfortable for beginners, yet performance-driven for pros?
Form for Comfort
Form for Comfort
Form for Comfort
In developing the form, I explored unconventional shapes that still reflected each brand’s identity, with a focus on creating a design that feels spacious and comfortable to use.
Concept Refinement
Concept Refinement
Freedom in Form
Freedom in Form
Freedom in Form
Most high-end espresso machines aim to minimize size, but that often minimizes comfort and flexibility too. By opening up the back and creating a larger working area, it prioritizes freedom of movement, making the experience intuitive for beginners and efficient for professionals.
Prototyping for Proportion
Prototyping for Proportion
After prototyping at 1/4 scale, I researched and compared existing models to refine the full 1:1 scale of my design.
After modeling the design in SolidWorks, I 3D printed it with PLA to verify the fit of all parts of my prototype.
Energy in Form and Finish
Energy in Form and Finish
Energy in Form and Finish
The CMF combines bold, vibrant colors inspired by Onitsuka Tiger’s dynamic energy with the reliability and timeless quality of La Marzocco, designed to be a striking showpiece on the counter while remaining a trusted daily companion.
Take a Peek Inside
Take a Peek Inside
Engineering the Fit
Engineering the Fit
Engineering the Fit
Because of the unique design, I needed to carefully plan the placement of each component. To do this, I created an exploded view and volumetric study to visualize how everything would fit together.
